CLIENT: rimowa
MY ROLE: Executive CREATIVE DIRECTOR, Creative Director digital Product
Year: 2017

Lovies Awards 2018 – BronzeThe One Show 2018 – Gold
The One Show 2018 – Bronze
LIAA 2017 – Grand PrixLIAA 2017 – 3x Gold
Effie 2017 – SilverCannes Lions Mobile 2017 – Silver
Cannes Lions Mobile 2017 – Bronze
Cannes Lions Cyber 2017 – Silver
ADC 2017 – Gold
ADC 2017 – Silver
Deutscher Digital Award 2017 – Silver


When asked about the future of travel, RIMOWA’s response was both new and groundbreaking, introducing the first fully-integrated digital suitcase: RIMOWA Electronic Tag. A technology that will redefine travel. Using this new technology, travellers will be able to check-in their luggage from home using their smartphone and drop it off at the airport in seconds – without all the stress and time pressure. RIMOWA’s use of technology is directly integrated into select RIMOWA suitcases.

The RIMOWA Electronic Tag replaces the usual paper label with a digital data module to which the airline’s luggage data is transmitted. Travel means freedom. With RIMOWA Electronic Tag you will enjoy even greater freedom. Check-in your luggage from home, the hotel or on the go – it’s your trip and your decision. The innovative link between suitcase and smartphone makes this possible.