MY ROLE: EXECUTIVE CREATIVE DIRECTOR ACNE GERMANY
A space for everything
The Polestar Space is so much more than a showroom for cars. It’s a space for pioneering tech, outstanding design and sustainability. It’s a space for everything – cars included.
The difference between a Polestar Space and a traditional car dealership goes well beyond cosmetics however. As cars are ordered online, visiting customers will not experience hard-sell commission-based salespeople or the pressure of signing a contract. Instead they can focus entirely on getting to know the brand and its products both digitally and physically.