CLIENT: POLESTAR
AGENCY: ACNE
MY ROLE: EXECUTIVE CREATIVE DIRECTOR ACNE GERMANY
YEAR: 2020
A space for everything
The Polestar Space is so much more than a showroom for cars. It’s a space for pioneering tech, outstanding design and sustainability. It’s a space for everything – cars included.
The difference between a Polestar Space and a traditional car dealership goes well beyond cosmetics however. As cars are ordered online, visiting customers will not experience hard-sell commission-based salespeople or the pressure of signing a contract. Instead they can focus entirely on getting to know the brand and its products both digitally and physically.
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_0.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_2-1024x765.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_4-1024x683.jpg)
BRAND KIT
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_kit-1024x629.jpg)
CONTENT AND MEDIA KIT
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_insta-1024x451.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_swe2.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_hh-1024x602.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2021/07/space_swe-1024x609.jpg)
SEND OUT BOX FOR CLIENTS WHO ORDERED A POLESTAR
![](https://mikejohnotto.com/wp-content/uploads/2021/07/Polestar_0_Box_Mockup_02_gf_mjo_update.jpg)