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SENNHEISER
RESHAPING
EXCELLENCE
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In 1991 Sennheiser created the best headphones in the world. They called them Orpheus. In 2015, they have done it again. The name and uncompromising philosophy remaining, this is Orpheus reborn. In otherworldly sound and timeless beauty. Perfectly engineered.Equipped with unique features and state-of-the-art technology these headphones transform music from something you listen to, into something you live in. To build anticipation for the release, Sennheiser and creative agency Philipp und Keuntje have launched a unique WebGL-powered website as a focal point of the campaign, which will deliver an immersive experience that involves fans in the process of unveiling Sennheiser’s mystery milestone product.

We developed Reshaping Excellence in two phases. Over a million people from exactly 184 countries created their unique sound sculpture and made their contribution to build the monument. A monument to sound that changes its shape frequently with every new monolith and, eventually, becomes complete by an accumulation of thousands of individual created sound sculptures. To create his very own sound sculpture, the user journey lead into a canyon where he finds his monolith to shape. After the process of shaping, the sound sculpture will be send to the monument and takes his place to be part of the monument to sound.