CLIENT: ACNE – a Deloitte Business
AGENCY: ACNE – a Deloitte Business
MY ROLE: CREATIVE DIRECTOR, IDEA, CONCEPT & DESIGN
ACNE COLLECTIVE SALES FILM & REEL 2021
The Task was to promote the ACNE Brand in europe as it started to open new offices across the continent. ACNE builds brands by combining Art & Industry. Bridging Rational and Emotional, Left and Right brain is what ACNE does differently from other agencies. Being part of Deloitte, ACNE has a deeper business knowledge, and therefore they challenge creative ideas much more, to also ensure a business impact for their clients. ACNE is a Creative Consultancy and needs to bridge bridge Creativity and Industry.
The idea of using a split screen to bridge Creativity with Business and Ventures was the red line. To connect ACNE and Deloitte it was important to show this full power to clients in an original way. Why vertical? Because ACNE is the Creative Brand for the Modern Age. A „mobile first“ age. Their clients and colleagues don‘t have time and are always on the move – so we catch them on their mobile to share the message. In a very modern way. Ideally, snack-sized for social media formats such as Instagram Stories, TikTok and Reels.