CLIENT: JÄGERMEISTER
AGENCY: HI-RES!
MY ROLE: CREATIVE DIRECTOR
YEAR: 2012

THE REBIRTH

The brief was to create a music like video using some of the key iconography associated with the brand.
The idea was to visualise the intensity of a Jägershot, from the first drop to the cooling sensation to the taste explosion that follows and ebbs until you are ready for the next one. The modelling was kept simple for stylistic purposes, and landscapes were designed to change and shift on their journey, taking the evolutionary process from the deep to the mountainous peaks and back again!

CASEFILM: HTTPS://VIMEO.COM/81928657