CLIENT: BMW MOTORRAD
AGENCY: Gemeinsame Sache Berlin
MY ROLE: CREATIVE DIRECTOR, IDEA, CONCEPT & DESIGN
A fusion of motorcycles, food, arts & music, that is the Pure & Crafted Festival by BMW Motorrad. Showcasing some of the best custom builds that Europe has to offer from the likes of Berham Customs, Urban Motor and Blitz Motorcycles, the Wheels Area was filled with enough visual delights to please even the most casual moto fans.
I created the visual Identity and developed the strategic concept. As being a Designer and Vintage Motorcycle plus Cafe Racer Driver this project was a pleasure to work on. A true shared passion between work and leisure time.