/7 RAW
FASHION VIDEO

CLIENT: FICTIONAL
AGENCY: M/KE JOHN O//O
MY ROLE: Creative Director, Visual Artist, Concept
YEAR: 2025

While permanently testing new tools I experiment with raw, rough looks and demanding music. Embracing imperfection as part of the aesthetic, mixing sub-culture, motorcycle fashion with street style and subtile sci-fi.

Most fashion films are produced. This one is generated. “/7 Fashion” is a fully AI-created experimental project that explores what happens when the entire production process—from imagery to sound—shifts into a tool-driven workflow. Instead of polished perfection, the work embraces something else: rawness, speed, and imperfection as a visual language.

The aesthetic sits between subculture and fiction—blending motorcycle influences, streetwear, and subtle sci-fi into a fragmented, high-energy sequence. What feels like a campaign is actually a test environment. A space to push tools, break them, and understand their limits. At its core, the project is less about fashion—and more about process.

New tools emerge constantly. Outputs get sharper, faster, more accessible. What once required full teams can now be explored by a single creator. The barrier between idea and execution is collapsing. But the shift isn’t just technological. It’s creative. Because when production becomes fluid, the question changes: not how to produce, but what is worth producing. “/7 Fashion” captures that moment. A snapshot of a moving landscape where aesthetics are no longer defined by budget or scale—but by taste, speed, and intent. Not a finished answer but a clear signal of where things are heading.

TOOLS USED:
Midjourney
Nano Banana
Suno
Photopshop
After Effects
CapCut