CLIENT: MINI
AGENCY: Hi-ReS!
MY ROLE: CREATIVE DIRECTOR 
YEAR: 2011

New online presence for MINI Worldwide. Relaunch of MINI.com Design Study with optimised user-friendliness in line with the new MINI brand orientation. The idea of a total new design, targeted orientation towards mobile devices and the user-friendly operation are part of this new platform design concept, which is optimally equipped for the future with a flexible content system.

WEBSITE PROTOTYPE: https://vimeo.com/150657957