CLIENT: MINI
AGENCY: Hi-ReS!
MY ROLE: CREATIVE DIRECTOR
YEAR: 2011
![](https://mikejohnotto.com/wp-content/uploads/2021/12/mini_1.jpg)
New online presence for MINI Worldwide. Relaunch of MINI.com Design Study with optimised user-friendliness in line with the new MINI brand orientation. The idea of a total new design, targeted orientation towards mobile devices and the user-friendly operation are part of this new platform design concept, which is optimally equipped for the future with a flexible content system.
![](https://mikejohnotto.com/wp-content/uploads/2021/12/mini_3.jpg)
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WEBSITE PROTOTYPE: https://vimeo.com/150657957
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![](https://mikejohnotto.com/wp-content/uploads/2021/12/MINI_home1visitgate_1280-1024x575.jpg)
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