MY ROLE: CREATIVE DIRECTOR
FWA – Mobile Site of the Day
Art Directors Club (ADC) Shortlist
A REAL-TIME PULTI-PLAYER GAME.
Push each other off a vitreous battlefield to unveil the limited edition’s label. How? Mark territory – your territory! It’s time to lock horns with your challengers and show them who’s top stag. For a very special collector’s piece – the Jägermeister Heritage Label Bottle, we created an unseen unveiling. Tap as fast as you can to unveil the special edition label. This iPad game for Jagermeister is about competition between two players clicking as fast as they can on iPad screen. The fastest player wins. The app’s competitive and engaging character was also transferred to point of sale: Shoppers, flanked by the Jägerettes promotion girls, were able to challenge each other on the iPad version.
The Game was developed first as a Facebook App to engage the german community and after 3 Month we offered a I-Pad App for the international fans. Promotion Teams used it on parties and festivals offering a Jäger-shot to the winners.