CLIENT: iF DESIGN AWARD
AGENCY: ARTIFICIAL ROME
MY ROLE: EXECUTIVE CREATIVE DIRECTOR, CREATIVE DIRECTOR, CONCEPT
YEAR: 2024

The new Metaverse Experience „The Landmark of Design Excellence“ created for the iF Design Award stages all wining work 2024. Central to this artistic concept is the iconic iF Design Sculpture, which presents all 75 Gold Awards and acts as the centrepiece in the connection between the different levels of the experience. This Multiplayer Experience is the new iF Design Award Web3 Residence and will soon be a place for upcoming virtual design events. Experience the virtual representations of all 2024 iF DESIGN Award winners in a Multiplayer Experience. Enter an expansive landscape with your individual avatar and explore unique architecture full of winning entries on interactive cubes and around the iF Design Column.

Creating the first Immersive
Award Presentation for iF Design Award

The idea is to create a comprehensive and immersive environment in which the disciplines of the iF DESIGN AWARD have their own levels and spaces. Central to this artistic concept is the iconic iF Design Sculpture, which presents all 75 Gold Awards and acts as the centrepiece in the connection between the different levels of the experience.

A Web3 Content Presentation

A Pixel-Streaming Experience made for all Devices

A place for upcoming virtual design events.

This immersive Multiplayer Experience is the new iF Design Award Web3
Residence and will additionally be a place for all upcoming virtual design events.