CLIENT: FICTIONAL
AGENCY: M/KE JOHN O//O
MY ROLE: Creative Director, Visual Artist, Concept
YEAR: 2026
These are AI-driven styleframes, used the same way I use them in larger narrative brand experiences: to sketch mood, scale, and emotion before story and interaction lock in. Epic, reduced, cinematic. A football match as atmosphere, tension, ritual.
The Graphic Novel Game transforms a traditional narrative into an interactive experience—blending comic aesthetics with gameplay to create a format that sits somewhere between entertainment product and campaign. Instead of passively following a story, users actively move through it. Each chapter unfolds through interaction, turning key moments into playable scenes. Progress is not driven by scrolling, but by decision-making, performance, and curiosity.
At its core, the project merges three layers into one cohesive experience: a visual narrative language, game mechanics, and a brand-driven storyline. The result is a format where the product is no longer placed into a story—it becomes part of how the story is experienced. This approach shifts the role of branded content entirely. From something you watch to something you engage with. From message delivery to world-building.
For brands, this means deeper attention, longer interaction, and a stronger emotional connection. Not because the message is louder—but because the experience is more meaningful. Putting this out there to think together. If you see story potential, gameplay ideas, cultural references, or directions this could evolve into — let’s share and build.
