CLIENT: deloitte digital
AGENCY: DELOITTE DIGITAL, Fluur
MY ROLE: CREATIVE DIRECTOR, IDEA, CONCEPT & DESIGN
ADC Art Directors Club Finalist
THE MAP OF KNOWLEDGE
How does a Creative Consultancy like Deloitte Digital stage and mediate in the digital and visual overkill of DMEXCO content and its offer? The Right Choice of Technology. Yes, imitation is the sincerest form of communication. But we wanted to make sure that people understand our world and can experience the Map of Knowledge such as a visual Deloitte Digital Wiki.
In order to leave a lasting impression on (new) customers, potential employees and the press, a surprising and playful experience was produced using the interactive multi-touch installation Map of Knowledge. The aim was to make the Deloitte digital world an immersive experience at the company’s own stand by underlining our Approach to elevate the Human Experience with Business Driven Creativity and Technology.
The surface of KREEK provides the user with an element of surprise: instead of the cold screen, the textile,
elastic projection screen gives way on pressure, and not only ensures a high level of activation among the
trade fair visitors, but also motivates them to engage more deeply with the contents. The warmth of the
material fits perfectly with Deloitte Digital’s Purpose „Elevating the Human Experience“.