ADIDAS x CHELSEA
FOREVER BLUE
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A Narrative Experience Campaign fo adidas x Fc Chelsea. Forever Blue. The main message to promote the new club shirts was: Ask not what your club can do for you – ask what you can do for your club. Show your support and do something by signing with your name on the new adidas Chelsea Jersey. To show that Chelsea’s colour is blue and every player playing there will be transformed forever we created a spot tinting the team in blue color.