ADIDAS x CHELSEA
FOREVER BLUE
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A Narrative Experience Campaign for adidas x Fc Chelsea. Forever Blue. As part of a new adidas campaign to launch the club’s new strip, the Blues players took part in a special promotion. Splattered in paint, here are Chelsea’s stars as you’ve never seen them before… Terry, Torres and Co really are true BLUES. To show that Chelsea’s colour is blue and every player playing there will be transformed forever we created a spot tinting the team in blue color