(AI) -
STYLEFRAMES

Everyone’s talking about how AI saves time and resources. But the real shift is much bigger: AI changes the entire logic of value creation. If we don’t rethink our business models, creatives won’t just struggle — they’ll starve in a system that no longer values time over impact. In a world driven by AI, an idea that demonstrably drives success is no longer tied to day rates – but to its value.

Creative Lead & Supervision as a Service. Creative Supervision is the new craft: I do AI Consultancy and advise clients on using AI not just for speed, but for real value — helping them unlock deeper creativity, drive innovation, and deliver meaningful, lasting results. The most valuable skill won’t be fast producing — it will be choosing what goes into production and the final result.

Choosing the idea that matters. Choosing the detail that transforms. Choosing the story that resonates.
Subcultures for instance have always shaped culture. Today I use AI to reinterpret those codes.

Before anything hits the mainstream — fashion, music, even advertising — it usually starts with a scene, a sound, a street. I grew up with subcultures like Mods, Skins, and Punks. That raw energy, the attitude, the DIY aesthetics — it still shapes how I see and create.It’s not about nostalgia. It’s about creating new visual narratives that blend grit with imagination. I explore the past to reimagine new aesthetics. Styleframes, looks, atmospheres — always chasing that one image that sticks.

Because every era needs its own visual language. And culture never stands still. Remember – AI without direction is just noise. Vision turns it into meaning. Story turns it into value.

Here are some of the AI-driven visual studies I’ve been working on lately.