CLIENT: ADIDAS
AGENCY: BLACKBELTMONKEY
MY ROLE: EXECUTIVE CREATIVE DIRECTOR, CREATIVE DIRECTOR, CONCEPT
YEAR: 2010
Don’t ask what your club can do for you – ask what you can do for your club. This Webspecial was part of the new 2010 Fc Chelsea Jersey Campaign and allowed users and fans to individualize their virtual shirt by signing for the club and showing their support. Each contribution was part of a user online gallery and each contribution allowed a discount to buy the new kit.
