TOOLS: MIDJOURNEY, SUNO, HEDRA, LUMA.AI, CAPCUT
MY ROLE: CREATIVE DIRECTOR, ART DIRECTOR, CONCEPT
YEAR: 2024
The Birth of NewRated. A private AI Experiment / Project.
Over the past two months (all within just a week of actual work), I transformed an idea into reality and created NewRated – a fully AI generated Artist, culminating in the release of our first single, „Change the Game“.
Using ChatGPT, I crafted compelling lyrics that set the tone for our debut. With Suno, I brought the lyrics to life, creating a vibrant sound that resonates. A quit but easy to remember song with a culture related message. Midjourney helped create the essence of NewRated, while Photoshop optimized and resized key images. I animated NewRated and lip-synced the singing using Hedra, adding a dynamic element to our visuals.
Follow NewRated on Instagram @newrated.studio
LINK TO MUSIC VIDEO: https://vimeo.com/1028753784
The Lyrics
[Verse]
We need a change
We need a twist
We need to shift
Make a list
[Chorus]
Change the game
Feel the flame
Light the spark
Name the aim
[Verse 2]
New rules set
Time to bet
All we get
Ready yet
[Chorus]
Change the game
Feel the flame
Light the spark
Name the aim
[Bridge]
Break the mold
New and bold
Let it unfold
Stories told
[Chorus]
Change the game
Feel the flame
Light the spark
Name the aim