CLIENT: Hyundai
AGENCY: Hi-ReS! London
MY ROLE: Associate CREATIVE DIRECTOR
YEAR: 2011
A 7 DAYS LIVE-EVENT
A live event that ran for 7 days prior to the unveiling of the new Hyundai i40 in Geneva. Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the, then still secret, design of the car with the result streamed back by 3 cameras from the studio in Germany. A custom software allowed realtime control over the light rig which plugged into the website created by Hi-ReS! where users could draw strokes on a virtual model of the light rig and then see the results played through the streaming cameras.
![](https://mikejohnotto.com/wp-content/uploads/2020/07/2bd10c8219413.5626ef25c57e6.jpg)
Casefilm: https://vimeo.com/129536507
![](https://mikejohnotto.com/wp-content/uploads/2020/07/aca1318219413.5626ef60c364c.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2020/07/Hyundai06-1024x528.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2020/07/Hyundai08.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2020/07/post-01-light_5.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2020/07/edee288219413.560b9598f3104-1024x571.jpg)
![](https://mikejohnotto.com/wp-content/uploads/2020/07/Hyundai03.jpg)