AGENCY: Hi-ReS! London
MY ROLE: Associate CREATIVE DIRECTOR
A 7 DAYS LIVE-EVENT
A live event that ran for 7 days prior to the unveiling of the new Hyundai i40 in Geneva. Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the, then still secret, design of the car with the result streamed back by 3 cameras from the studio in Germany. A custom software allowed realtime control over the light rig which plugged into the website created by Hi-ReS! where users could draw strokes on a virtual model of the light rig and then see the results played through the streaming cameras.