CLIENT: BMW
AGENCY: ACNE / DELOITTE DIGITAL
MY ROLE: EXECUTIVE CREATIVE DIRECTOR
YEAR: 2019

A Hub & Spoke Relaunch Concept. This concept study was made to show how the new digital home of the BMW brand may combine the modern approach to provide every human with the most personal and best mobility solution with the help of a virtual buddy – no matter if new cars, car sharing, e-bikes or used cars and how BMW is developing its central brand website into an editorial offering.