Who I Am

Hi, I am Mike John Otto. I am a hamburg based Executive Creative Director with a design thinking and a purpose based marketing approach. I work and worked for the best agencies such as razorfish, Hi-ReS! and ACNE and for companies such as Deloitte Digital. My clients are brands worldwide with a focus on lifestyle brands and products. My strength and passion lies in creating relevant, mostly digital solutions with a creative, technology and data based approach. I always look for the unseen Story to tell, how to tell it and where to tell it. I believe in Narrative Experiences that convert humans into fans and I aim to change the way brands communicate: by putting the human in the center of all communication. What I am: I am a creative leader, consultant, visual engineer, artist and a brand shaper.

How I work:

The most important question is how to provide something meaningful or valuable to my clients, their audience and followers. Valuable means a teaching moment, an inspiration, or something entertaining. I start with asking why! Why is the first step to find the Brands Purpose. Then I start to use data and do research to understand what the audience drive is. The overlapping field of this two circles is the Passion Point. The shared passion of the brand and humans. This is where brands fit into people’s lives and do more than advertising. The result can be a new service, a product or a narrative experience (a story that becomes your story). It is all about finding solutions that have a deeper meaning and are culture related. Do things that matter!

What I do:

I am working for entrepreneurs, agencies and companies in the field of creative and business consultancy, branded content, Human Experiences and Experience Design. I work hands-on and am experienced in leading complex projects and teams in all sizes and structures. My clients work directly and close with me creating a more personal working relationship. Trust is important to create the unseen! I guide ideation workshops and help in evaluating and refining existing and new ideas. I utilize stories, sketching and wireframes to shape ideas. I create compelling presentations and craft the certain epic look with styleframes, moodboards and storyboards up to high-end execution that can become unseen and epic lighthouses, hero content or a new business changing product. With more than 20 years of professional practice, I gained the experience and had the pleasure of building products, shaping content and creating narrative experiences for some of the greatest clients.

My Clients
Agencies I worked for (permanent jobs):

razorfish, e7, Interone (BBDO), Hi-ReS!, Philipp und Keuntje, Deloitte Digital, ACNE.

Direct Clients I worked for:

adidas, adidas Y3, Audi, AMG, Armed Angels, Astra, BMW, Bundesliga, Bacardi, Chanel, Fc Bayern München, Fc Chelsea, Fc Liverpool, Fc St. Pauli, Gucci, Hyundai, Inbev, Jägermeister, MINI, Montblanc, Opel, Polestar, Rimowa, Sennheiser, SEAT, smart, Telekom, o2.

Agencies I freelanced for:

AKQA, BBDO, B-Reel, C3 – Creative Code and Content, Elastique, Denkwerk, Hi-ReS!, Neue Digitale, Sehsucht, Saatchi & Saatchi, Scholz & Volkmer, Strichpunkt, North Kingdom, Jung von Matt, Publicis, Mutabor, Mother London.


Münster School of Design (FH Münster Design), Design Factory International Hamburg, Brand Academy Hamburg.

Long Story short

While studying graphic design at the Münster School of Design, I started my  professional career working as a freelance design student for BBDO Interactive. I then worked as a designer for razorfish in London and later in Hamburg, moved on as an Art Director for Springer and Jacobys’ Digital Spin-off e7 and become then a Creative Director for BBDO’s Interone. I joined Hi-ReS! London and brought them to Hamburg and Berlin. I was a Executive Creative Director at Philipp und Keuntje and worked as a freelance creative director, designer, artist, film director, creative leader and digital consultant and founded the creative collective blackbeltmonkey. Since 2019 I am with the Deloitte Family, working at Deloitte Digital and ACNE as Chief Creative Officer for all german based Studios. But no matter where working, I believe that everybody should have it’s own purpose, a north star to follow. Mine is to help forward thinking brands to change by creating culture driven narrative experiences and services that convert humans into fans.


Creative & Art Direction
Creative Consultancy
Digital Strategy
Brand Building / Shaping
Purpose Based Branding
UX/UI Design / Web Design
Campaigns / Advertising
Styleframes & Epic Looks
Ideation and Workshops
Purpose Based Branding
Product Development
Culture Driven Trends
Branded Content
Snack Sized Media

Skills & Roles

Creative Leader
Creative Consultant
Keynote Speaker
Jury Member
Design Teacher
Lecturer for
Culture Driven Creativity
(Executive) Creative Director
Art Director


Adobe Photoshop
Adobe After Effects
Adobe Illustrator
MS Office
Art Thinking
Human Centricity

Jury Member

2020 Art Director Club ADC, Digital Jury Chairman
2020 Deutscher Digital Award
2019 Art Director Club ADC, Digital Jury
2018 Art Director Club ADC, Digital Jury
2018 Deutscher Digital Award
2017 Cannes Lions, Mobile Jury
2017 Deutscher Digital Award, Jury Chairman
2017 Art Director Club ADC, Digital Jury
2016 Art Director Club ADC, Digital Jury
2016 Deutscher Digital Award
2015 Art Director Club ADC, Digital Jury
2014 Art Director Club ADC, Digital Jury
2013 Deutscher Digital Award
2013 Art Director Club ADC, Event Jury
2013 D&AD, Digital Design Jury
2011 Deutscher Digital Award
2011 D&AD, Digital Design Jury
2009 Art Director Club ADC, Digital Jury
2008 Art Director Club ADC, Digital Jury
2007 Art Director Club ADC, Digital Jury


Mike John Otto
Bismarckstrasse 60
20259 Hamburg


+49 173 62 12172



Follow me @mikejohnotto


2x Silver Cannes Mobile Lions
4x Bronze Cannes Cyber Lions
5x Finalist Cannes Cyber Lions
1x Grand Prix LIAA
3x Gold LIAA
1x Gold ADC
4x Silver ADC
6x Bronze ADC
14x Finalist ADC
2x Gold Clio
3x Silver Clio
7x Bronze Clio
3x Gold NY Festivals
14x Bronze NY Festivals
3x Gold IF Design
8x Finalist IF Design
2x Gold Epica
2x Silver Epica
2x Silver DDC
10x Annual Multimedia
1x Gold DMMA
8x Bronze Eurobest
3x Finalist Eurobest
2x Gold Golden Award Montreaux
1x Gold Deutscher Digital Award
1x Silver Deutscher Digital Award

Awwwards Site of the month:
2015 Sennheiser – Reshaping Excellence

Awwwards Site of the day:
2016 Blackbeltmonkey
2015 Sennheiser – Reshaping Excellence

FWA & Adobe Cutting Edge Award:
2015 Sennheiser – Reshaping Excellence

FWA Site of the month:
2015 Sennheiser – Reshaping Excellence

FWA Site of the day:
2015Sennheiser – Reshaping Excellence
2011 Hyundai Light Reveal
2008 adidas Teamgeist
2008 adidas sign for your club
2007 MINI – incredibly MINI Cooper
2007 MINI – incredibly MINI Cooper S
2007 MINI John Cooper Works GP


09/10.07.2015 The Extra Hour Cube by XH Collective & Markenfilm Art Exhibition

28.09.2017 Bots and Cars Exhibition, Island Gallery Hamburg Art and Photo Exhibition

01.12.2017 Part of Tabula Rasa, Oberfett Gallery Hamburg Art Exhibition

06.04.2017 Mike | Bot, Oberfett Gallery Hamburg Art Exhibition

30.11.2018 Part of Tabula Rasa, Oberfett Gallery Hamburg Art Exhibition

My Purpose

„I help forward thinking brands to change by creating
culture driven narrative experiences and services that
attract and convert humans into fans“